SnapStream: Finding Leads

After getting a tour of SnapStream and learning more about what they do, I began on my first project in the marketing area. I got set up with a LinkedIn account connected to SnapStream so that I could begin searching for potential leads who would utilize their product. This search was initially a bit strenuous, as I didn't have the paid version of LinkedIn to start, but everything eventually worked out.

For this project, I was searching specifically for leads in the talent recruitment (television, movies, etc.) industry with certain positions, such as audio visual designers, advertising staff, chief technology officers, or editors, all of whom have some sort of experience with the use case of searching through television, video, and social media for the purpose of advertisement and boosting their clients. In my next day interning, I will begin seriously populating a spreadsheet with the data I have found, and SnapStream will reach out to these leads to see if they would like to utilize their product. At some point, I might also reach out to the leads on my own.

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